Distribution and Value Alignment
Last updated
Last updated
We are committed to distributing $DOOD in a way that empowers our community of creators, early supporters, and future builders. According to our published tokenomics, 68% of the total supply of $DOOD is allocated to the community and community growth efforts.
This sizable share is to ensure the people contributing to and expanding the Doodles universe have a stake in it. Key allocations include:
Airdrop to Doodles NFT Holders (30%):
Holders of Doodles NFTs will collectively receive 30% of $DOOD’s supply. This airdrop (on Solana, claimable via a linked wallet) jumpstarts the ecosystem by giving our most loyal community members the tokens they need to play.
An OG Doodles holder, for example, will get a sufficient allocation to create characters, found places, or invest in ideas solely with their initial token airdrop – they won’t need to buy $DOOD to participate if they hold an OG Doodle. Note: OG Doodles are among a wide variety of NFTs that will be rewarded in this bucket.
New Blood (13%):
An additional 13% is reserved to attract new members to the Doodles community. This will fund initiatives like creator incentives, partnerships, marketing campaigns, and possibly airdrops to holders of related collections or participants in our content contests. Our goal is to continually expand the universe’s participant base, and this allocation fuels that outreach.
Ecosystem Fund and Incentives (~25%):
The remainder of the community allocation (~25% of total supply) constitutes an Ecosystem Fund. This fund will be used to foster co-creation beyond the purely digital sphere and to bootstrap activity in the early days. For example, we may reward winners of storytelling contests, fund collaborative art projects, or provide rewards for Swarm Events (social media campaigns where users and character agents engage in coordinated story content). The Ecosystem Fund ensures that as we launch features (Character tokens, Place creation, etc.), there are incentives in place for users to try them out and create content, driving the flywheel from day one.